ImpulseBrake is the psychology-first app that catches impulse purchases before they happen. Pause. Breathe. Choose.
Traditional budgeting apps show you what you spent after the regret sets in. ImpulseBrake intervenes at the exact moment of temptation.
Tap "I want to buy something" and start a 10-minute cooling-off timer. Short delays re-engage rational thinking by disrupting the dopamine spike.
See your savings goal and answer one simple question: "Need or Want?" No judgment, just awareness.
Skip the purchase? Get confetti, streaks, and watch your "Money Saved" counter grow. We replace spending dopamine with saving dopamine.
Chat with our AI during the pause. It asks the questions your future self wishes you'd considered.
Short time horizons fit ADHD strengths. See this week's wins, not overwhelming monthly budgets.
No shame, no red alerts, no "you failed." Every interaction supports executive function without patronizing.
ADHD isn't a willpower problem—it's a dopamine problem. ImpulseBrake works with your brain chemistry, not against it.
Research shows that the dopamine spike from "hunting" a purchase lasts about 10 minutes. By mandating a pause, we let that chemical urge dissipate, allowing your prefrontal cortex (the rational brain) to come back online.
One-click checkout is designed to exploit ADHD impulsivity. We introduce intentional, positive friction. That tiny barrier is often all you need to realize you don't actually need the item.
The complete journey takes just 10 minutes, but the impact lasts a lifetime.
Tap the big button. Enter the price. Choose a category. Takes 10 seconds.
Watch the timer. See your goal. Consider: "Is this a need or a want?"
Timer done? Choose: "I Bought It" or "I Skipped It." No judgment.
Skipped it? Full-screen confetti. Streak +1. Money saved grows. You win.
Every screen is designed to reduce cognitive load and support executive function.
Apply for the ImpulseBrake beta and be the first to experience the app that turns impulse resistance into celebration.